Now that I am approaching a change over from Art Director to Copy Writer, I've been looking deeper into the legends of the trade. Bill Bernbach I'm sure would be most's immediate contender to come to mind! His quotes are insightful and the kind of thing I'd like to keep in mind throughout my advertising career;
"I warn you against believing that advertising is a science."
"Rules are what the artist breaks; the memorable never emerged from a formula."
"Logice and over-analysis can immobilize and sterillize an idea. It's like love- the more you analyze it, the faster it disappears."
"There are few things more destructive than an unsound idea persuasively expressed."
"Research can trap you in the past."
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