Tuesday 17 August 2010

My Mac and I will conquer the world!!

So Now that I'm a graduate, the first thing that hit me was a little pride ( I've actually graduated) slowly followed by a smack of reality.... It's job time!

Luckily over the past few years at college I've gained quite a bit of confidence, far am I from the shy child I grew up as... although I think many would find it hard to believe I was ever shy, but it's true.

Prior to the turning of my 20's I struggled to talk on the phone to strangers without feeling nauseous, a far cry from this now though! I've made it my life's guarantee to do something every day that is career positive, even if somewhere deep down it frightens the niggling shy child inside me!

But where has this growing confidence came from? From finding something I enjoy that allows me to float in the creative pool of my mind, instead of being without lilo and drowning in the relentless 9-5 call centre world where you're about as valued as a sweaty man in a small lift! Blergh!!

So Creative Advertising I decided is for me and anywhere this may take me! It struck me very early in life that if one is of a creative mind they will wilt in a logical environment, there always must be room for a little bit of lateral thinking. The irrepressible right brain-er Join me won't you?

The next step from graduation was to devise how to crack into my chosen industry. After more failed partnerships than I'd care to recall I decided to strive out solo and if I meet a partner along the way, total bonus. Until that potential though, it's all moi! Since leaving college though I no longer had access to a mac and decided this was the first step toward career.

I got 1! Have a feeling I'll never look back... as cheesy as it states on the welcome pack from apple "Congratulations, you and your Mac were made for each other" I really do think this is true.
What I desperately needed was a port hole to my world. Keeping up with my blog and keeping up with admired creative's blogs.

Apart from working part time to keep a little cash flow until my desired vocation kicks in I spend my days doing anything I can to keep my creative brain exercised! Which isn't too difficult.... From coming up with new concepts and strategies for ads, constructing a website and the occasional spot of painting I'm well on my way to creating a creative portfolio.

I feel I have so much enthusiasm and determination that I won't stop until I'm aboard the career train, a life of doing something I love. What could be better than that?

There are days I wake up and feel a little less confident that others or have lack of steam, I just tune in to a creative blog, read the words of inspiration and 'SHAZAM' the magic's back and I'm right back to scribbling and feeling positive!

My latest blog of interest is Steve Henry who currently writes his creative blog on the campaign website.

Once my book is substantial and the website up and running it's job application time, full steam ahead, this boat don't know how to go backwards! AARRRRRR!

I'm not saying it's going to be easy, but what's exciting about easy, nothing like the adrenalin of facing a challenge, it's at times like those you know your really alive!

A'HOY!!

Tuesday 1 June 2010

Worth watching.....


Last week on Bravo was the debut episode of Spartacus: Blood and Sand! Interestingly scripted, although sticking to the theatrical wording that always seems to be portrayed from the roman era it manages to deliver a dandy dose of wit! I encourage anyone to give it a go! Spartacus is a total bad ass and the cinematic element I personally enjoy, think 300, sin city and such. Film mixed with graphic! Particularly and scene where heads are dismembered (which is often) slow mo vs cartoon splats makes the general viewing gripping and impressive.

Tuesday 11 May 2010

Hope you haven't just had your tea!!

Interestingly I have just been reading '5 mins with Graham Fink' on creative pool. When asked what his favourite website was he answered there are too many to mention but that the link below caught his attention recently. He mentions that it is 'fantastically well done' which is true, it's very slick and neat, must of been a canny web designer but in saying this, it's contents put me off my grapes! I personally reccommend viewing gentleman number 16....!


www.naked-people.de

Alternative advertising
























































Just found these website on the net; http://www.mindthecurb.com/


They're a natural media company, their stuff's pretty cool considering it's all natural, quite interesting!

Monday 10 May 2010

Time to get on with it...


Finally coming to the conclusive element of my 2,500 word essay. Amongst my littering essential working time with anything but, (damn you i-tunes and asos)I finally got down to starting my essay and have managed to thus far ramble for 2,169 words! Impressive considering this task started with a paragraph followed by an unantisipated mental block! Been working like a little beaver but have managed to abolish the mind blockages. HHHHOOWW, you ask? Well it's nothing a cider in the sun can't fix! Amazing that once the pear bulmers was cracked open, creative flow emerged from the baracades of the dammed river! I've come to realise that casual breaks is like a demon to the common Beaver... Or more commonly known as overthinking and stress! Although we often think we're being serious about the task at hand and thinking over and over again about it, what we're acctually doing is summoning our inner beaver! The vocation of the beaver is to create dams to consequence a rivers flow, by stressing we are giving the beaver his tools to build his damns! Give the beaver no tools, he can build no dams!!! Therefor, having a work break and a cheeky cider will not sustain creative flow, infact it is quite the contrary! Regular declared idol time is quite the brain booster! So I say this to all you hard-working fellow final yearers, befriend your inner beaver and grab your raft because we is goin'-a-cruisin' down the rivers of course completion. Think about it, maybe if beavers had a tea break now and again they would of came up with a better way to build dams then ruining their dentures!



Can't hate them though, lush little creatures! Love a good grafter but every1 deserves a kit-kat or in my case, cider!

The man himself.......

BILLY!

Bill Bernbach

Now that I am approaching a change over from Art Director to Copy Writer, I've been looking deeper into the legends of the trade. Bill Bernbach I'm sure would be most's immediate contender to come to mind! His quotes are insightful and the kind of thing I'd like to keep in mind throughout my advertising career;

"I warn you against believing that advertising is a science."

"Rules are what the artist breaks; the memorable never emerged from a formula."

"Logice and over-analysis can immobilize and sterillize an idea. It's like love- the more you analyze it, the faster it disappears."

"There are few things more destructive than an unsound idea persuasively expressed."

"Research can trap you in the past."